{"id":1520,"count":1,"description":"Record label founded by Rollo in late 1991.\r\nAlso used for copyright credits until the company was legally incorporated in 1996 ([l409772])\r\nReleased two singles and then folded. Established as a brand in 1993 when Rollo relaunched the label with funding and general management from [l=Champion] Records. Acquired by [l=BMG] on 7 September 2000, who in turn merged with [l=Sony] to form [l=Sony BMG] in 2004.\r\nCheeky remained independent in the BMG years.\r\n Johnny Walker worked in A&amp;R for the label.\r\nLabel Code: <strong>LC 2463<\/strong>\r\n","link":"https:\/\/egiarecords.com\/eu\/sello\/cheeky-records\/","name":"Cheeky Records","slug":"cheeky-records","taxonomy":"sello","meta":[],"_links":{"self":[{"href":"https:\/\/egiarecords.com\/eu\/wp-json\/wp\/v2\/sello\/1520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egiarecords.com\/eu\/wp-json\/wp\/v2\/sello"}],"about":[{"href":"https:\/\/egiarecords.com\/eu\/wp-json\/wp\/v2\/taxonomies\/sello"}],"wp:post_type":[{"href":"https:\/\/egiarecords.com\/eu\/wp-json\/wp\/v2\/product?sello=1520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}