{"id":1149,"count":6,"description":"Multinational record label; appears with logo \"[i]Verve[\/i]\" as well as with logo \"[i]Verve Records[\/i]\".\r\nLabel Code: LC 0383 \/ LC 00383\r\nFor all Unofficial \/ Bootleg releases of this label, please use [l188303].\r\n\r\nVerve Records was originally the product of the vision of jazz impresario Norman Granz (1918-2001). He formed the label in 1956 and moved all of the recordings released on his earlier [l=Norgran Records] and [l=Clef Records] labels to create the new Verve catalog. The first releases were in February of that year.\r\n\r\nIn December 1960, Granz sold the label to [l247112], becoming a subsidiary of [l=MGM Records] in the process. During the 1960s, Verve expanded into comedy (Jonathan Winters, Mort Sahl, Phyllis Diller), pop ([a254127]), R&B (Howard Tate, Arthur Prysock), rock (The Velvet Underground, Frank Zappa and the Mothers of Invention, Blues Project) and folk (Janis Ian, Richie Havens, Tim Hardin) music, eventually creating the [l=Verve Folkways] (later renamed [l=Verve Forecast]) label in 1966 for issuing more psychedelic-leaning rock as well as folk and blues material. \r\n\r\nVerve had million-selling jazz recordings during that decade from Stan Getz, Kai Winding, Astrud Gilberto, Ella Fitzgerald and Jimmy Smith among others under the studio\/A&R direction of Creed Taylor.\r\n\r\nThe MGM film studio sold its record division to [l=Polydor] in 1972, a move that brought Verve into the newly formed [l=PolyGram] and its family of record labels. Verve slowly became relegated to jazz reissues as MGM Records (and the non-jazz Verve output) was ultimately absorbed into Polydor by 1976. During this period, PolyGram had [l=Mercury] Records' [l=Emarcy] jazz catalog absorbed into Verve's holdings. In the late 1980s, PolyGram decided to reactivate the long-dormant label with both a reissue program and new artist signings. The revitalized label's new material and remastered classic recordings sold very well and it soon became PolyGram's front-line jazz division.\r\n\r\nWith the 1999 merger of [l=PolyGram] with Vivendi Universal creating the [l=Universal Music Group], Verve Records became the hub of the [l=The Verve Music Group], which also encompasses the influential [l1071], [l26557] and [l6433] labels as well as overseeing the jazz catalog holdings of a number of UMG-owned labels, including [l=Commodore], [l=Chess], [l=Brunswick] (pre-1958), [l=Argo (2)], [l=Cadet Records], [l=Dot Records], [l=Coral], [l=Decca], [l=ABC-Paramount], [l904], [l=Mercury], [l=Philips] and [l=Polydor].\r\n\r\nFor the different label designs, see label guide links below.\r\n\r\nFor the company credits, see:\r\n-[l=Verve Records, Inc.] (1956-1960)\r\n-[l=MGM Records], a division of [l=Metro-Goldwyn-Mayer, Inc.] (US) \/ [l=MGM Records], a division of [l=Loew's Incorporated] (Germany) (1960-1971)","link":"https:\/\/egiarecords.com\/eu\/sello\/verve-records\/","name":"Verve Records","slug":"verve-records","taxonomy":"sello","meta":[],"_links":{"self":[{"href":"https:\/\/egiarecords.com\/eu\/wp-json\/wp\/v2\/sello\/1149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egiarecords.com\/eu\/wp-json\/wp\/v2\/sello"}],"about":[{"href":"https:\/\/egiarecords.com\/eu\/wp-json\/wp\/v2\/taxonomies\/sello"}],"wp:post_type":[{"href":"https:\/\/egiarecords.com\/eu\/wp-json\/wp\/v2\/product?sello=1149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}